JP Prescription Drug Awareness Foundation
Talking to kids about safely storing, using and disposing of prescription medications, and expecting the
message to hit home, requires some unique strategy. In Spring 2016, Webb was hired by the JP
Prescription Drug Awareness Foundation to create materials educators and counselors throughout the
state of Colorado could use on the topic. Highlighting two Coloradans whose lives were profoundly
changed by prescription drug misuse and abuse, Webb creatively wove the awareness message into an
emotional four-minute video, titled “Stories from the San Luis Valley”.
The JP Awareness Foundation immediately integrated the video into school programming in San Luis
Valley, Colorado schools, where prescription drug misuse and deaths are on the rise, and continues to
distribute the video across the state.