Media Guidebook for Community Awareness
Community groups are a vital component of prevention work. Their community knowledge, on-the-ground efforts, and commitment to their service population cannot be replicated. But most are also starved for resources, specifically when it comes to communications or behavior change marketing. Webb has seen this firsthand through its work with the Colorado Office of Behavioral Health (OBH). Webb has served as OBH’s contractor for its impaired driving prevention program (No DUI Colorado) for more than 15 years.
To assist community coalitions in planning, developing, implementing, and measuring a strategic communications approach, Webb worked with OBH to develop the Media Guidebook for Community Awareness. This guide covers essential information on strategies ranging from research, to digital media and creative.
Best practices, simple tactical wins, measurement tools, and even cost information are provided with visual examples for reference. Each strategy also includes worksheets that can serve as helpful planning tools for local coalitions and organizations take successful, strategic approaches to make an impact with their audiences.