Communications Objective: The Colorado State Land Board needed a website to help it market available, leasable land. Doing this required moving away from the standard website platform used by state government. But, in order to deviate from that platform, the State Land Board needed a comprehensive evaluation and recommendation of potential content management systems.
Strategy: To provide a thorough evaluation, Webb conducted roundtables with key State Land Board staff to determine content areas and functionality that would be essential on a new site, and scrutinized exists analytics to determine how users were interacting with the current site. Based on that information, more than a dozen criteria were established to evaluate four types of CMS. A new site map, homepage mockup, content recommendations, and interior page wireframe were also created to guide development.
Results: The State Land Board presented the website business needs assessment to the state’s office of information technology (OIT) for review. The reports recommendations were approved, and the OIT noted it was one of the most thorough and well-presented requests it had received.