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Webb History & Culture

Twenty-eight years in Denver, Colorado and the Rocky Mountain Region has amassed a wealth of experience and knowledge at Webb Strategic Communications. Since its founding as a “media relations shop" staffed by journalists, Webb's culture of immediacy and accessibility has been a foundation for today's broader communications landscape. Newsroom skills permeate the work: succinct, on-point messaging, deadline-driven organization and multitasking, adaptability, and empathetic listening.

Quarter Century Success Stories

  • The Governor's Office and the Colorado Consortium on Prescription Drug Abuse Prevention relied on Webb's team to launch its Take Meds Seriously campaign. Digital assets, mixed media strategy and grassroots outreach combined for huge results.
  • Bechtel trusted Webb to manage media from around the world for the opening of Denver International Airport.
  • The State of Colorado points to a wildly successful launch of Powerball with Webb's earned media strategy.
  • Pentax took a 'Best in Show' award at the Consumer Electronics Show under Webb's tutelage without even having a booth on the tradeshow floor.
  • Cricket Wireless experienced its best market launch ever in Colorado with Webb's community approach.
  • The Lodge & Spa at Cordillera called Webb the day after the Kobe Bryant incident to manage its media crisis.

Webb Strategic believes in the personal attention and cost savings only a small firm can provide, but the Webb reach is mighty.

  • Senior Consultants work closely with staff on creative concepts and copywriting, crisis and media preparation and Latino acculturation.
  • Webb is the Denver affiliate of the worldwide MSL Group with access to its considerable resources.
  • Webb participates in the national Croft Society that closely links Webb with other successful small firms around the U.S. to address issues of management and client services.

The Webb core values and the “code" that guides the work round out a strong culture moving forward.

Webb Strategic Communications Core Values include being:

  • Accessible to our clients and members of the media at all times.
  • Ethical in all our business practices, including not marking up client expenses and full transparency on our billings
  • Tenacious enough to always achieve our objectives as well as our clients'
  • Real: We are who we say we are. We have the credentials and experience to deliver on our promises.

The “Code of the West" was discovered by Pete Webb in 2005.

These business principles, espoused by former investment banker, James P. Owen, perfectly capture the manner in which Webb conducts business. It's simple. It's honest. It works.

  1. Live each day with courage
  2. Take pride in your work
  3. Always finish what you start
  4. Do what has to be done
  5. Be tough, but fair
  6. When you make a promise, keep it
  7. Ride for the brand
  8. Talk less and say more
  9. Remember that some things aren't for sale
  10. Know where to draw the line

Used and reprinted with permission of James P. Owen, copyright 2004


Pete Webb

Pete Webb is president and founder of Webb Strategic Communications (formerly Webb PR), which he started in 1988 – working on three client accounts from his kitchen table. A quarter century later his firm has engineered communications strategy for clients in virtually every market nationwide and become known for its willingness to tackle tough assignments.

Pete's professional life before entrepreneurship includes award-winning investigative television reporting in five major markets, serving as a vice president of one of Denver's most respected PR firms, and even a stint with the FBI.

Now, Pete manages and mentors the Webb client services team, as well as manages accounts and provides crisis management expertise. He's a graduate of Jim Lukaszewski's corporate crisis management series, and has received FEMA training in Integrated Emergency Management in order to better counsel crisis clients.

A former President of the Special District Association of Colorado, he served a total of 19 years on two major fire protection district boards, and continues to serve on various local government boards. He has lectured in the West on the challenges of merging fire services agencies as a result of his role in the creation of the South Metro Fire Rescue Authority.

Known among the staff as “Wiki-Pete-ia", Pete can provide a backstory for seemingly everything, important or not! Attend a parade in the Denver metro area and there's a chance you'll see him rolling by in his antique fire engine. What time he has left is spent enjoying time with family and friends.

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Ginny Williams

New businesses development, administrative oversight, quality control…Ginny's role at Webb Strategic is multi-faceted. Her four decades of communications experience include marketing management positions in retail sales, radio, commercial and residential real estate, and health care.

Ginny also works closely with the Webb client services team on a variety of accounts. She approaches each communications strategy from the client's perspective to maximize impact, and assure value. Ginny focuses on the big picture. This can be identifying and connecting with key experts to inform message development early in a campaign, or establish actionable sustainability tactics as an effort winds down. For Ginny, results are the driver, but the ride itself should also be fun. She promotes a culture of balance for the Webb staff.

Community volunteerism is important to Ginny, and she has served on the boards of The Denver Hispanic Chamber of Commerce, Inter-Faith Community Services, and is a past president of the University Colorado – Denver Alumni Association.

Away from Webb, Ginny enjoys the smiles provided by a dynamic duo of grandsons, time with her extended family, and getting away to the variety of fun destinations in Colorado and beyond.

Ed Sardella
Senior Consultant, Media Prep

Anyone who lived in the Denver TV market between the mid-70's and early 00's likely knows Ed Sardella. He anchored KUSA-TV's (9News) award-winning evening newscasts for 30 years – keeping the station a market-leader for nearly his entire tenure. Ed now lends his news savvy to teach Webb clients the well-tested techniques to successful media interviews.

A former US Marine Corps Communications Officer, Ed has earned a number of awards for his time as a broadcaster including multiple Emmy awards, Colorado Broadcaster of the Year, Journalist of the Year, and has been inducted into the Denver Press Club Hall of Fame.
Ed has taught news reporting and writing at the University of Colorado and led news seminars for the American Medical Association and TV newsrooms across the country.

Dan Hopkins
Senior Consultant, Public Policy

Dan provides Webb with a comprehensive knowledge of political landscapes. He served at the pleasure of Colorado Governor Bill Owens as Director of Communications and Deputy Chief of Staff for six years. This job made him directly responsible for day-to-day media relations and handling the Governor's public events, interviews and scheduling.

Prior to the Governor's Office, Dan was Director of Public Information for the Colorado Department of Transportation for 17 years, a position he arrived at after 14 years as Director of Public Relations for the Rocky Mountain AAA Auto Club.

Dan is currently also Chairman of the Scientific and Cultural Facility District (SCFD) Board of Directors, which directs taxpayer funds to support more than 200 Denver museums, cultural facilities, theatre, music and art programs.

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Elizabeth Suarez
Senior Consultant, Multicultural Strategy, Focus Group & Meeting Facilitation, Mediation

Insight and efficient communication describe Elizabeth's versatile contributions to Webb. She is extremely proficient in creating multicultural strategies and conducting focus group or meeting moderation in Spanish, English, or bilingually. Her ability to analyze audience feedback from a communications perspective lends valuable insight to Webb clients.

Elizabeth holds degrees from Cornell and Pennsylvania's Wharton School of Business. She has also completed the Executive Management Program at the John F. Kennedy School of Government at Harvard University. She also applies more than 20 years of entrepreneurial and corporate management experience when assisting Webb with the development of multicultural strategy.

A member of the Executive Team for the Girls Inc. Board, and board member of the Circle for Latina Leadership, Elizabeth is also a professor at the University of Denver.

Sheryl East
Administrative Manager

Sheryl oversees accounts payable and receivable, payroll, benefits management, and serves as the de facto IT manager at Webb. She joined Webb after nearly 15 years in bank management and financial consulting in multiple states.

An expert understanding of Webb's customized billing system, and her ability to administer complicated state contracts translates to a highly efficient system in processing Webb's bills and professional fees. The personification of a Swiss Army knife, Sheryl is in daily contact with the client services team to update budgets, review contracts, or shed light on how to navigate the postage machine.

Sheryl's children, and illegally cute Beagles, occupy much of her personal time, but she still escapes with her husband for date nights.

Andy Cohen
Senior Account Manager

Andy is a Colorado native, but arrived at Webb after spending several years as an evening news producer in El Paso, Texas and Albuquerque, NM. While fond of the newsroom environment, Andy ultimately opted for a career path where, “business and communications aren't on separate floors."

Andy's role at Webb allows him to combine a variety of passions including writing, creative development, digital video production, and analytics strategy. He puts these skills to use for clients including the Colorado Division of Behavioral Health, ECCV Water and Sanitation District, and Covenant Retirement Communities.

In the summer you'll likely find Andy above timberline on a 14er, or beating the heat with morning bike rides in the Denver area. When temperatures drop he's probably watching football with his wife.

Taunia Hottman
Account Manager

Taunia joined the Webb Strategic Communications team as an account manager after a long career as a television news journalist.

Most recently, she worked for KUSA-9NEWS as morning traffic anchor. It was Taunia's second stint at 9NEWS, and the one where she kept both feet on the ground. From 2004 to 2007 she was KUSA's airborne reporter and photographer in the 9NEWS helicopter. She was first in the nation to report from a fully-HD news chopper and covered many breaking news stories in the state of Colorado, including wildfires, tornadoes and of course, high-speed car chases!

In between stops at 9NEWS, Taunia was a freelance news reporter at WFLD-TV in Chicago, and NY1 in New York City. She was also a New York-based writer for CNN, writing for American Morning and The Situation Room with Wolf Blitzer.

A native of Kansas, Taunia is a proud graduate of Wichita State University, where she was also a student athlete. Go Shockers! Taunia's family includes a very energetic son and her daughter, who is an extremely sassy toddler; her Soft-Coated Wheaten Terrier, Jake and her husband Jeremy Hubbard, the primary anchor for KDVR-TV, Fox 31 News.

If she had free time, she would spend it hiking up Boulder Canyon or traveling to the Western Slope, where much of her extended family lives. But for now, “free time" means chasing her children around the park and marathons of Disney animated movies.

Patrick East
Account Coordinator

Patrick hails from Atlanta, Georgia, but has been a proud “Colorado transplant” for more than a decade now. At work, he embraces the mantra “You learn something new every day.” He came to Webb with a degree in Technical and Creative Writing from the University of Colorado (Go Buffs) and a unique skill set in creative design/development.

Patrick is a certified professional in the Adobe Creative Cloud Suite, a skill set that has enabled him to design collateral materials, social media graphics, animations, digital and print ads, website layouts and wireframes for a wide variety of clients. Patrick mixes these skills with his social media and website knowledge to suggest strategies that build digital audiences and boost engagement across the spectrum of social media channels and websites.

Outside of work, you’ll most likely find Patrick either deep in a book with a local beer in his hand or off discovering in Colorado.

Lauren Merideth
Account Assistant

Meet the newest Webbie! Lauren joined the Webb Team as an intern after graduating from the University of Missouri School of Journalism. After proving she could keep up, Webb hired Lauren as a full-time account assistant. She enjoys the wide variety of projects she works on, from designing social media and online content, to coordinating client events and her recent favorite, a vinyl car wrap.

Before graduating from MU, Lauren was an intern for RENEW, a nonprofit that seeks to help under-served children in Tanzania, and now in the U.S., realize their maximum potential. And before that, Lauren was a Field Organizer for a contentious House of Representative re-election campaign in Arizona.

Brody McDuff
Canine Resources

Brody hails from Burlington, CO and is a fan of most everything. He joined the Webb team after graduating from West Highland University with a dual degree in Friendliness and Napping. He puts both skills to use on a daily basis.

In his time at Webb, he's developed a series of successful employee morale initiatives ranging from foot nuzzles to spirited games of kickball. Ever the terrier, Brody greets visitors with a friendly yet refined enthusiasm; he believes legs should be sniffed and not jumped upon.

Brody credits a healthy diet of wholesome meats and grains as the key to his eager, “I'm gonna get that ball," attitude. His free time is spent maintaining a congenial atmosphere with his feline housemate Seamus.